March, 8 th in three words…

In this case, we are going to need three words, instead of two, for defining the characteristics of March 8 th in the XXI century: digital-fashion-woman. About Acquity Group/Accenture,»Enter the INTERNET OF SHARING THINGS. As more objects become connected, new ways of de riving value from them will become possible for consumers, shared access being one .

The Collaborative/‘Mesh’ economy has long been predicted, but the coming months will see it start to become a consumer reality via the INTERNET OF SHARING THINGS. One signal: currently only 4% of consumers own an in home IoT device, but nearly two- thirds plan to buy one in the next five years ( August 2014)»).

Recently, has been celebrated the «Digital Mum Day». In fact, knowledge and information technology have contributed so much to women development in the society. The world of fashion is a special environment for this development. I want to show the women, that could represent the three words of March 8th.

• Curra Márquez, Fashion blogger at El capricho de Marqueza. I notice that Curra Márquez is a strong woman, she has her own convictions about fashion. In several occasions, she has said «The fashion is very deep». «Normally, we are not able to understand these characteristics”.
• Arancha Luján, Cannonic Lawyer, Fashion comunicator. Is a woman implicated in the communication of fashion through family. For me she represents one woman who believes in women, and she doesn’t agree with the wrong image that fashion media communicate.
• Encarna Ruíz, Theacher in Esdi (Sabadell School of Desing) She has investigated the fashion blogs. In its research, she concludes: «The fashion blogs belong to women».

They are three women that feel the fashion and want to communicate one different face of it. Who have the information, have the power. The XXI century as the Middle Age is for women.

References: www.ine.es/inebaseDYN/cp30321/cp_inicio.htm Trendwatching. 10 TRENDS f or 2015.