David Beckham, limited edition

David Beckham last Thursday celebrated 10 years of his iconic Instinct fragrance, at an exclusive event for press and consumers, in a secret London location.

The Instinct story is one of true success. After its initial launch in 2005 the range now includes one flanker and 6 limited editions. Ten years, and ten million bottles sold later (i.e. two every minute!), Instinct is one of the highest selling celebrity fragrances of all time.

In celebration of this anniversary David  was also launching the Instinct Gold Edition (Superdrug exclusive RRP £26.50). This limited edition fragrance reinvents the best-selling Instinct scent, capturing the elegance, style and modern masculinity that is synonymous with David himself.

David said: «It‘s incredible that Instinct is ten years old! I‘m proud to celebrate this landmark anniversary with the launch of David Beckham Instinct Gold Edition, a new interpretation of my first fragrance. I hope you love the new scent and gold bottle as much as I do.«