Chloe New Face

COTY Announces Dree Hemingway as the New Face of the Chloe Signature Fragrance .

The Luxonomist. 08/05/2015
Dree Hemingway – Chloé Official Announcement - Portrait. Copyright = Suzie Q & Léo Siboni for Chloé Parfums
Dree Hemingway (Photo: Suzie Q & Léo Siboni for Chloé Parfums). Click to buy Chloé Eau de Parfum

International actress and model, Dree perfectly embodies the universal values of Chloe: modernity, natural femininity, free-spiritedness and independence. She is the epitome of effortlessness. Her universal appeal stems from a unique sense of elegance and urban attitude.

Trained in classical Shakespearean acting at RADA, Royal Academy of Dramatic Art in London, Hemingway’s first notable role was in Starlet (2012), followed by other credits that include Nous York and Someday This Pain Will Be Useful to You. Dree has recently finished filming People Garden’s by Nadia Litz while her 2 latest movies, While We’re Young by Noah Baumbach and Happy Peopleby Logan Sandler are coming soon to theatres.

“I am very honored to be the new face of Chloé. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance“, says Dree Hemingway.

Dree Hemingway 2
Dree Hemingway. Click to buy Chloé Eau de Parfum

Dree Hemingway made a catwalk appearance at the last Chloé runway in March 2015 in Paris. “She completely embodies the Chloé girl’s spirit and attitude. Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.

“The fragrance was launched 7 years ago and immediately captured the essence of the Chloé girl, making it one of the most emblematic icons of Chloé creations alongside the fashion collections of  ready-to-wear, bags, shoes and eyewear. We are very proud to collaborate with Coty and to welcome Dree to the Chloé family”, adds Geoffroy de la Bourdonnaye, Chloé’s President.

Chloe
Chloé Eau de Parfum. Click to buy

Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year  ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.

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