The Furla Momentum
2014 sales continue to show double-digit growth: + 15% versus 2013 + 74% in the past four years.
Furla officially closed the 2014 financial year further outperforming the preliminary results released earlier this year. The company registered yet another strong double-digit growth with revenues of € 262 million, a 15% increase compared to 2013, or 18% at constant exchange rates. In general, Furla’s sales over the past four years advanced 74%.
In a moment of economic turmoil, political crisis and slowdowns in strategic countries, Furla’s upbeat performance further underscores how the company is reaping the benefits of a focused strategy aimed at driving global expansion and worldwide distribution.
The business focus continues to favour the implementation of international markets as 80% of turnover is generated outside Italy. Like-for-like sales in Furla’s directly-operated stores showed a high double-digit growth. The worldwide expansion of the brand is confirmed in the breakdown of the turnover: 20% Italy and 80% foreign countries divided into 30% EMEA, 25% Japan, 16% APAC and 9% USA.
The brand also continues to strengthen its distribution and retail network with a spate of new store openings this year. In Europe, they include the recent flagship store openings in Madrid’s Calle Serrano, Moscow Atrium and Wien Kohlmarkt, which will be followed by Rome’s Piazza di Spagna. Upcoming Furla store openings in Asia Pacific will include Sydney Chastwood Chase and QVB, Singapore Marina Bay Sand, Hong Kong City Plaza Taikoo and Kowloon Mira Mall and Shanghai Citic. In the U.S. Furla will inaugurate a new flagship on 5th Avenue in New York.
Furla is currently present in 100 countries with 398 mono-brand stores in the capitals of international shopping. Another key fact is that 60% of turnover is generated by the over 180 directly-operated boutiques worldwide. It boasts an extensive network that in 2014 counted 60 new openings that joined the 51 new units of 2013. This in addition to the 1100 sales points between multi-brand stores and department stores that carry Furla.
In mid-April 2015, Furla started relocating part of its staff and offices to the new “Palazzo Furla” in via Berchet, in the heart of Milan. The new venue joins Furla’s historic headquarters in Bologna and subsidiaries in New York, Tokyo and Hong Kong.
“Furla’s growth today is the direct result of the past 4 years work and yet this is just the beginning of a new era for the brand. 2015 will be another important year of change, underscored by tripling our investments in marketing and in new store openings in strategic markets. We will continue to sharpen our focus on spurring growth and pushing ahead in the fast lane.” – stated Eraldo Poletto, Furla CEO.
