Burberry Launches on Apple Music

Burberry becomes the first global brand to launch a dedicated channel on Apple Music.

The Luxonomist. 21/09/2015

The Burberry channel will sit in the ‘Curators’ section of the Apple Music service. The channel will showcase Burberry’s unique collaborations with emerging and iconic British artists, featuring performances, songs and films alongside regular playlists celebrating great British musical talent past and present. Under the creative leadership of Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, Burberry has enjoyed a long and rich history of championing British music which has featured prominently in all its runway shows, events and campaigns.

Burberry Apple Music
Burberry Apple Music. Click for more information

Artists as diverse as Tom Odell, James Bay, George Ezra and Keane have all collaborated with the brand. Christopher Bailey said: “There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.”

Clare Maguire performing live at the Burberry Womenswear Autumn_Winter 2015 Show
Clare Maguire performing live at the Burberry Womenswear A/W 2015 Show. Click for more information

Burberry will launch on Apple Music with a series of exclusive videos from emerging artists including Lilla Vargen, Georgie and Rhodes alongside a performance from the iconic British singer-songwriter, Alison Moyet, filmed at the forthcoming Burberry Womenswear show in London.

Rhodes performing live at the Burberry Menswear Spring Summer 2016 Sho_001
Rhodes performing live at the Burberry Menswear S/S 2016 Show. Click for more information

Subscribers to Apple Music will be able to find and follow Burberry in the ‘Curators’ section. By following Burberry’s channel fans also will gain access to musical updates and behind-the-scenes stories unlocking the inspiration and creative process behind their favorite artists. Fans will also have the ability to comment or share this content via Messages, Facebook, Twitter and email.

Rhodes performing live at the Burberry Menswear Spring Summer 2016 Sho_002
Rhodes performing live at the Burberry Menswear S/S 2016 Show. Click for more information

(Featured ImageBenjamin Clementine performing live at the Burberry London in Los Angeles event)

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.

MÁS INFORMACIÓN.

ACEPTAR
Aviso de cookies
Versión Escritorio