GQ Men of the Year Awards

Exclusive BMW shuttle service ensures the stars roll up to the red carpet in suitably glamorous style.

The Luxonomist. 19/11/2015
Lilly Becker GQ Männer des Jahres 2015 in der komischen Oper in Berlin am 05.11.2012 Agency People Image (c.) Michael Tinnefeld

As an official partner of the event – which recognises outstanding German and international personalities from show business and the music scene, as well as society, sports, politics, culture and fashion – BMW provided a shuttle service of an exclusive kind. Stars such as Daniel Brühl, Til Schweiger, Isabelle Huppert, Sir Tom Jones and Bryan Adams were chauffeured to the red carpet in style courtesy of the latest luxury BMW 7 Series Sedan and high-performance.

Dominic Raacke und Freundin Alexandra Rohleder GQ Männer des Jahres 2015 in der komischen Oper in Berlin am 05.11.2012 Agency People Image (c.) Michael Tinnefeld
Dominic Raacke and Freundin Alexandra Rohleder (Photo: Agency People Image/Michael Tinnefeld)

A further highlight at the red carpet drop-off zone was the new BMW M4 GTS. With output of 500 hp and a raft of pioneering technology, this high-performance special edition – in a limited production run of 700 – was specifically designed for use on the race track. Thanks to unrestricted approval for road use, however, the BMW M4 GTS also delivers exclusive driving pleasure beyond the high-speed circuit.

BMW GQ 5
Toni Garn and Lena Meyer-Landrut. (Photo: Agency People Image /Michael Tinnefeld)

Laying on the musical entertainment were top music acts such as Bryan Adams, Lang Lang and hip-hop band Die Fantastischen Vier with a debut performance of their single “Name drauf”.

Mads Mikkelsen GQ Männer des Jahres 2015 in der komischen Oper in Berlin am 05.11.2012 Agency People Image (c.) Michael Tinnefeld
Mads Mikkelsen. (Photo: Agency People Image/Michael Tinnefeld)

Attended by some 800 guests, the gala event was this year hosted for the first time by Barbara Schöneberger. The prizes presented by the men’s style magazine are awarded in eleven countries worldwide, including the USA, Great Britain, Japan, India and China.

Magdalena Brzeska GQ Männer des Jahres 2015 in der komischen Oper in Berlin am 05.11.2012 Agency People Image (c.) Michael Tinnefeld
Magdalena Brzeska (Photo: Agency People Image/Michael Tinnefeld)

All the winners of the 2015 GQ Men of the Year awards at a glance:

  • Isabelle Huppert: Gentlewoman of the Year
  • Sir Tom Jones: Legend
  • Boris Becker: Sport
  • Lang Lang: Social Media
  • Til Schweiger: Social Commitment
GQ Männer des Jahres 2015 in der komischen Oper in Berlin am 05.11.2012 Agency People Image (c.) Michael Tinnefeld
Tommy Hilfiger (Photo: Agency People Image/Michael Tinnefeld)
  • Tommy Hilfiger: Fashion
  • Die Fantastischen Vier: Music National
  • Bryan Adams: Music International
  • Daniel Brühl: Film National
  • Mads Mikkelsen: Film International

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