The London Look International

Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.

The Luxonomist. 30/12/2015

The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.

London Look 2
Rimmel London lips and nails. Click to buy

From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own via video or picture. Entrants could win a once-in-a-lifetime experience – the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio.

London Look 3
Mascara and Lash Curler in One and  Wonderlash Lif Me Up Mascara. Click to buy

Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!

Camillo Pane, Coty Chief Growth and Digital Officer, comments:We’re very proud of the London Look International Contest because it gives Rimmel customers everywhere a fantastic chance to interact with the brand and show us their cutting-edge creativity. It’s an opportunity no beauty blogger or vlogger will want to miss. The contest is a great example of how Coty is strengthening its digital capabilities, with many exciting and innovative online initiatives to come.” 

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