Dior: Defying the Laws of Gravity

“Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier, too,” stated Christian Dior in his autobiography. This visionary philosophy, more relevant than ever, continues to inspire the Dior science teams today. The time has passed when women viewed age as an enemy. True beauty is a question of attitude, a subtle balance between the embracing oneself, ones femininity and emotions.

In order to preserve it, Capture Totale Multi-Perfection Cream has been reinvented. Surpassing the classic functions of an anti-aging product, it combats the natural force that drags tissue down and distorts the features: gravity. “The changing of a face’s features as a result of gravity can affect the subjective impression we have of it. The sliding down of the central part has the visible effect of mimicking or enhancing negative facial expressions,” explains neuroscientist Dr Arnaud Aubert.

Building upon fifteen years of research into stem cells, Dior scientists have identified a new population among them, veritable natural «springs» responsible for skin resistance and tone. To respark their formation, the regenerative power of longoza, a rare flower cultivated in the Dior garden in Madagascar, has been concentrated in an exclusive formula. The skin is protected deep down, the contours of the face are enhanced, the skin texture is refined and its glow multiplied day after day, while the Bi-Skin complex produces an immediate lifting effect. Defying the laws of gravity, the face radiates youth.

The face of Capture Totale skincare for the last three years, Eva Herzigova poses for photographer Paolo Roversi in this brand new campaign.

There are two Evas in Eva. Catapulted to the rank of supermodel after having won a modeling competition at the age of sixteen, immortalized by the most prestigious photographers, from Paolo Roversi to Peter Lindbergh and Patrick Demarchelier, a silver screen star nominated in the category of best actress at the New York Independent Film Festival in 2000 for her role in Just For The Time Beingby Gil Brenton, and, lastly, a Dior muse. Eva Herzigova is also a mother of three, juggling an extraordinary career with a hectic private life.

Two aspects that have made the star a woman of her time, a reflection of those to whom Dior has dedicated its new Capture Totale Multi-Perfection Cream. Two faces that photographer Paolo Roversi celebrates in a campaign in which Eva Herzigova successively appears seductive and radiant, empowered and full of emotion.