Successful Year for adidas
adidas Group currency-neutral sales increase 12% in the fourth quarter of 2015.
In the fourth quarter of 2015, the adidas Group maintained its strong top-line momentum from the previous quarter, with currency-neutral sales up 12%, driven by accelerated momentum at both adidas and Reebok. In euro terms, Group revenues grew 15% to € 4.167 billion in the fourth quarter of 2015 from € 3.610 billion in 2014.
Currency-neutral adidas revenues grew 16%, with continued double-digit sales increases in most markets including Greater China. The brand’s performance was particularly strong in Western Europe and North America, with currency-neutral sales accelerating, up 31% and 12%, respectively. Currency-neutral Reebok sales were up 5% versus the prior year.
This development was supported by double-digit sales increases in Western Europe, Latin America and MEAA as well as strong growth in Greater China, where revenues once again more than doubled during the quarter. Revenues at TaylorMade-adidas Golf declined 15% currency-neutral, as ongoing structural challenges in the golf market as well as the further execution of TaylorMade-adidas Golf’s restructuring programme aimed at resizing the golf business weighed on the performance during the quarter.
«2015 was a very successful year for the adidas Group. We reached all of our major financial goals and exceeded our initial top- and bottom-line targets,» commented Herbert Hainer, adidas Group CEO. «Our 2015 performance is a picture-perfect example of a successful comeback in sport. As a Group, today we are stronger and in better shape than ever before.»
As a result of the stellar operational performance in 2015, the Group’s strong financial position as well as Management’s confidence in the Group’s long-term growth aspirations, the adidas AG Executive and Supervisory Boards will recommend paying an increased dividend of € 1.60 to shareholders.
Herbert Hainer stated: «2016 will be another successful stage in our race to becoming the best sports company in the world and achieving the Group’s long-term financial ambition. Our brands are benefiting from the ever-increasing relevance of sport in the lives of people around the globe. Our products are in high demand with consumers in every part of the world. Our order books are full across all major performance and lifestyle categories. And our brands are set to shine at this year’s major sporting events. This gives us every confidence that we will again grow the top and bottom line at a double-digit rate this year.»
(Featured Image: The Adidas logo sits on soccer balls on display inside the Adidas AG store at the company’s headquarters in Herzogenaurach, Germany /Photo: Krisztian Bocsi/Bloomberg via Getty Images)
