Showroomprivé Reinforced its Fashion Positioning
The Group continued to develop its offering by recruiting new brands and boosting business with its existing brand partners.
In 2016, 10 years after its creation, Showroomprivé continued to significantly outperform the e-commerce market with over 20% of growth and resilient margins, whilst keeping on investing to fuel tomorrow’s growth and reinforcing its international platform. The acquisition of Italy’s #2 flash sales player Saldi
Privati also contributed to strengthen the Group’s international profile.
A fast growth of the members’ community with over 3.7m new members and 1.2m new buyers. This shows the
attractiveness of Showroomprivé’s value proposition and its strong ability to convert members into buyers by
stimulating purchase intents. Showroomprivé also benefited from an increasingly engaged and loyal community, as recurring buyers represented 75% of total revenues and the average revenue per buyer was up 5.8% to circa €160.
The Group continued to develop its offering by recruiting new brands and boosting business with its existing brand
partners, in order to offer always more attractive deals and a wider assortment to its customers: over 700 new
brand partners in 2016 and a 14% increase in business volumes with its recurring brand partners. Showroomprivé
reinforced its fashion positioning through several initiatives in 2016 such as the creation of a dedicated team for its
private label brand #CollectionIRL.
The group also expanded its offering through the sales of dematerialized services, which represent an important
growth driver. In addition, Showroomprivé launched a new ticketing section, in partnership with France Billet, France’s leading ticket sales network for shows, sports and leisure events, and reinforced its travel offering.
Last, Showroomprivé signed an agreement for the acquisition of Beauteprivee.
With revenues close to €20m in 2016, and an EBITDA margin close to 7%, Beauteprivee is the French leader in online flash sales of beauty and well-being products. This transaction, which remains subject to usual conditions and is expected to close by the end of Q1 2017, would further expand the Group’s offering to the Digital Woman.
